I am by no means a user interface expert, but I like to have some clue as to what works and what doesn’t, and so I find the occasional nugget of practical design interesting.
Here’s a post that explains how your site’s call to action should go where it does the most good, in the terminal area (it’s science, yo):
A button in the terminal area is a compelling call to action because it’s placed at the end of the user’s viewing pattern. When it’s at the end of their viewing pattern, users don’t have to look around to find your call to action button. Putting your call to action button in any other area could get you clicks, but not as effectively as putting it in the terminal area.
Why Users Click Right Call to Actions More Than Left Ones [UX Movement]
